Ashwin Sheth Group clocksover INR 250 Cr of sales in 3 months

 

·         Mulund& Thane set the tone as a go-to micro-markets in the MMR region

·         2 & 3 Bedresidencesin great demand for a new purpose

 

October 14 Mumbai: Ashwin Sheth Group, one of the prominentrealestatedevelopers in Mumbai and Thane, received an overwhelming response in Q2FY21 with a total sales revenue of over INR 250 Cr for their ongoing residential projects Sheth Montana Mulund,ShethZuriThane,Sheth Avalon Thane&Sheth MidoriDahisar.

 

With the overall sentiment and market opening up, significant traction was witnessed in Mulund, one of the most desirable micro-markets in the MMR region,followed by Thane and Dahisar. Considering the current situation, it is imperative that the homebuyers decision to mitigate any future hardships to their family and opt for a bigger configuration house at a ready-to-move project that fulfils the need of a home, office or an isolation room in case of an emergency. Last 3 months saw consumers seeking to upgrade to their aspirational homes, move out of the rented apartments and NRIs lapped up the ready to move 2 & 3 BHK configuration homes.

 

On achieving the milestone, Mr Chintan Sheth, Director, Ashwin Sheth Group said, “We are delighted to see such a great response for our projects in Mulund, Thane and Dahisar.  Our performance in the last quarter will make a significant difference in how we approach our next steps. Gaining buyers’ confidence is of utmost importance to us, so by delivering quality construction along with the government’s adequate policy amendments,and that reciprocating into sales is a testimony of our efforts. With so much uncertainty around us today, buyers are looking for ready properties to invest in, and that proved as an advantage for us with three of our ongoing projects at Ready-To-Move-in-Soon category.”

 

On the success of the campaign, Mr Piyush Chawla – VP Sales & Marketing, Ashwin Sheth Group said, “Our aim was to understand the sentiments of the consumer and offer deals that best suited their needs at such trying times. With over 2000 site visits throughvarious digital platforms showcases the success of our ‘Raintresting Deals’ campaign that will set the tone for all our near future promotions. Equal credit goes to the reduction in Stamp Duties and interest rates also being at their lowest in the last decade.”

 

‘RaintrestingDeals’, an umbrella campaign which offered consumers lowest price guaranteed, refundable booking fees, minimal booking amount of Rs. 51,000, No GST, book and move in 2020, was successfully implemented. Positive reinforcement in the form of COVID Insurance and the 5:95 subvention scheme grabbed the consumer’s attention which provided a much-needed boost to the residential segment.