ABD wins 7 Gold’s at the 10th Edition of the Spiritz Conclave and Achiever Awards, 2023.

 

ABD brings in 2024 with a dominating 7 Gold’s at the Spiritz Achiever Awards

Allied Blenders and Distillers winbigwith recognition in multiple categories.

Mumbai, 2^ndJanuary,2024: In a resounding recognition of portfolio success, Allied Blenders and Distillers (ABD) securedanimpressive tally of 7 Gold’s at the prestigious 10th Edition of the Spiritz Conclave and Achiever Awards, 2023. ABD's achievements reflected its unwavering commitment to excellence in the building ofsuccessful brands.

ABD's unprecedented win at the awards function was for an array of 5 brands from its portfolio,in7 key categories. They included top independent jury recognition for delivering quality blends, product debut of the year, smart packaging, innovation, promotions and market success.

1. Gold | Fastest-Growing Brand: ICONiQ White Whisky
2. Gold | Product Debut of the Year (Whisky):X&O Barrel Whisky
3. Gold | Product Debut of the Year (Brandy): Sterling Reserve Brandy
4. Gold | Brand Promotion Ground Space: Officer’s Choice Whisky
5. Gold | Liquid Tasting:Sterling Reserve Brandy
6. Gold | Liquid Tasting: Srishti Whisky
7. Gold | Packaging: ICONiQ White Whisky

 

Bikram Basu, Chief Strategy & Marketing Officer, ABD said, "Keeping a consumer-first approach helps us in delivering great products and brands.We are honoured to receive these unprecedented 7 Gold’sat Spiritz. It gives us the confidence and motivation to do better as we premiumise our portfolio."Top of Form

 

Arun Barik, Executive Director, said: "We take immense pride in the craftmanship of our blends in ABD as we compose them meticulously totouch the imagination of the consumers. It is heartening to see new blends like Sterling Reserve Brandy win top quality independent jury awards, and Srishti,an innovative whisky, with thegoodnessof curcuminat its core."