Ganesh
Consumer Products Limited’s Initial Public Offering to open on Monday, September
22, 2025, price band set at Rs 306 – Rs 322 per Equity Share
·
Price
band of Rs 306 – Rs 322 per Equity Share bearing face value of Rs 10 each
(“Equity Shares”)
·
Bid/Offer
Opening Date – Monday, September 22, 2025 and Bid/Offer Closing Date – Wednesday,
September 24, 2025. Anchor Investor Bidding Date is Friday, September 19, 2025
·
Minimum
Bid Lot is 46 Equity Shares and in multiples of 46 Equity Shares thereafter
Mumbai,
September 17, 2025: Ganesh Consumer
Products has fixed the price band of ₹ 306/- to ₹322/- per
Equity Share of face value ₹ 10/- each for its initial public offer (“IPO”
or “Offer”).
The
Offer will open on Monday, September 22, 2025, for subscription
and close on Wednesday, September 24, 2025.
Investors
can bid for a minimum of 46 Equity Shares and in multiples of 46 Equity
Shares thereafter.
Equity
shares outstanding as on date 36,373,259 Equity Shares of ₹ 10/- each
The
Offer is a combination of Fresh Issue for ₹ 130 crore and an Offer for Sale of 86,58,333
Equity Shares.
The
proceeds from the Fresh Issue to the extent of ₹ 600 million will be utilised for prepayment / repayment of all or a
portion of certain outstanding borrowings availed by the Company, ₹ 450 million
will be utilized for funding capital expenditure for setting up a roasted gram
flour and gram flour manufacturing unit in Darjeeling, West Bengal and balance
for general corporate purposes.
The company is a FMCG company
headquartered in Kolkata, West Bengal and in terms of value sold in Fiscal
2025, it is the third largest brand of packaged whole wheat flour (atta) and
largest brand in wheat-based derivatives (maida, sooji, dalia) in east India.
(Source: Technopak Report)
In east India, in terms of value for
Fiscal 2025, the Company is also one of the top two players for packaged sattu
and besan (which are gram-based flour products) with a share of nearly 43.4%
(sattu) and nearly 4.9% (besan) for respective products, with a growing
presence in various consumer staple categories such as spices and ethnic
snacks. (Source: Technopak Report).
In West Bengal, the company has a
share of approximately 40.5% by value sold in Fiscal 2025 for wheat-based products
including wheat flour, maida, sooji and dalia. (Source: Technopak Report) and
an omni-channel presence through its general trade channels, modern trade
channels and e-commerce channels.
As of March 31,2025, the Company services
its general trade channel with over 28 C&F agents, 9 super stockists and
972 distributors. Also, as on March 31, 2025, the Company’s product portfolio
comprises of 42 products with 232 SKUs across its various product categories.
The
Company offers a range of consumer staples comprising of whole wheat flour
(atta), wheat and gram-based value added flour products (including, refined
wheat flour (maida), semolina flour (sooji), roasted gram flour (sattu), gram
flour (besan), cracked wheat (dalia) amongst others) and other emerging food
products including packaged instant food mixes (such as khaman dhokla and bela
kachori), spices (whole chilli, turmeric and coriander powder), ethnic snacks
(such as including bhujia and chanachur) and ethnic flours such as singhara
flour, pearl millet (bajri) flour, etc.
The
Company’s products are sold under its flagship brand “Ganesh”, which serves as its
primary identity in the market. In order to meet a varied range of consumer
needs in the market, the brand has been expanded through multiple brand
extensions, offering a variety of products with unique attributes tailored to
specific market segments. The Company has
consistently sought to evolve its product portfolio, resulting in the launch of
11 products (spices, ethnic snacks, variants of sattu like chocolate sattu, jal
jeera sattu, etc.), along with 94 SKUs across its product categories over the
past three financial years.
The
company’s revenue from operations amounted to Rs 8504.62 million during Fiscal
2025 vis-à-vis Rs 6107.5 crore during Fiscal 2023.
Its
net profit was Rs 35.4 crore during Fiscal 2025 vis-à-vis Rs 27.1 crore during
Fiscal 2023.
DAM
Capital Advisors Ltd, IIFL Capital Services Ltd, and Motilal Oswal Investment
Advisors are the Book-Running Lead Managers; and MUFG Intime India
Private Limited is the Registrar of the Offer.
The
Offer is being made through the book-building process, wherein not more than
50% of the Net Offer is allocated to qualified institutional buyers, and not
more than 15% and 35% of the Net Offer is assigned to non-institutional bidders
and retail individual bidders respectively.
Ganesh
Consumer Products Limited is proposing,
subject to receipt of requisite approvals, market conditions and other
considerations, to make an initial public offer of its Equity Shares and has
filed a red herring prospectus dated September
16, 2025, with the RoC. The RHP is made available on the website of the
SEBI at www.sebi.gov.in as well as on the website of the BRLMs i.e., DAM
Capital Advisors Limited at www.damcapital.in, IIFL Capital Services Limited
(formerly known as IIFL Securities Limited) at www.iiflcap.com and Motilal
Oswal Investment Advisors Limited at www.motilaloswalgroup.com, the website of
the NSE at www.nseindia.com and the website of the BSE at www.bseindia.com and
the website of the Company at www.ganeshconsumer.com. Any potential investor
should note that investment in equity shares involves a high degree of risk and
for details relating to such risks, please see the section “Risk
Factors” beginning on page 36 of the RHP. Potential investors should
not rely on the DRHP for making any investment decision but should only rely on
the information included in the RHP filed by the Company with the RoC.
The
Equity Shares offered in the Issue have not been, and will not be, registered
under the U.S. Securities Act and may not be offered or sold within the United
States, except pursuant to an exemption from, or in a transaction not subject
to, the registration requirements of the U.S. Securities Act and applicable
state securities laws. The Equity Shares offered in the issue are being offered
and sold only outside the United States in “offshore transactions” as defined
in and in reliance on Regulation S under the U.S. Securities Act (“Regulation
S”).
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